News | Beauty Backed Trust

Branding Basics – How To Stand Out From The Crowd

Want to build a brand that stands out for all the right reasons? This blog breaks down the branding basics every beauty business owner needs to know – with practical, actionable advice

Prioritising Mental Health: Why You Matter Just as Much as Your Clients

As we mark Mental Health Awareness Week, it’s the perfect moment to reflect on how we can better support ourselves and each other, both in and out of the treatment room

Scotland Moves Forward With Plans to Regulate Non-Surgical Aesthetic Treatments

Yesterday saw the release of the Scottish Government’s Programme for 2025/26 in a huge step forward for consumer safety and professional standards in Scotland’s aesthetics sector

How to Choose the Right Brands to Use and Stock in Your Salon

When it comes to building a successful hair or beauty business, the brands you choose to use and stock in your salon are a direct reflection of your values, quality of service, and expertise

How New Tariffs May Impact UK Hair and Beauty Salons

The hair and beauty industry in the UK has long relied on a global network of suppliers for everything from salon furniture to luxury skincare. But with the introduction of new tariffs and mounting economic pressures, salon owners are facing a shifting landscape

Spring into Success: 5 Fresh Tips for Beauty Businesses this Easter

With the new season comes new opportunities, and this is your sign to pause, reflect and reset. Here are five fresh, actionable ways to bring a spring mindset to your beauty business

The Spring Statement 2025

On March 26, Chancellor Rachel Reeves shared the Spring Statement, reflecting on the changes made in 2024's Autumn Budget, and announcing adjustments for the forecasts ahead

Groundbreaking Apprenticeship Standard for Beauty, Wellbeing & Aesthetics Approved

The Trailblazer Apprenticeship Steering Group for Beauty, Wellbeing, and Aesthetics is thrilled to announce the official approval of its Occupation Standard and End Point Assessment Plan by the Institute for Apprenticeships and Technical Education

How to Nurture Talent Within Your Team

As a business owner, fostering the growth and development of your team is crucial for long-term success. Investing in your staff not only enhances their skills but also boosts morale, strengthens loyalty, and improves client satisfaction

Mastering Client Consultations with Andy Millward

A successful skincare journey starts with a great consultation. In this insightful blog, renowned facialist Andy Millward shares his expert tips on how to conduct effective client consultations

Maximising Your Appointment Schedule

In a busy hair and beauty business, managing your appointment schedule efficiently can feel like a juggling act. Speeding up your services without compromising quality is key to maximising both client satisfaction and revenue

Building a Personal Brand as a Beauty Therapist

A strong personal brand helps build trust, attract dream clients, and create long-term loyalty. So, how do you create an authentic online presence that reflects your expertise and personality?

Creating a Luxurious Client Experience Without Breaking the Bank

When clients step into your salon or spa, they’re seeking more than just a service — they want an experience. Here are some ideas to get started

The Power of Retail: How to Boost Your Revenue with Product Sales

Retailing products in your business can be a game-changer for both your revenue and your client relationships

How to Start the New Year Strongly as a Hair and Beauty Business Owner

The start of a new year is the perfect opportunity to set the tone for your hair and beauty business. With careful planning, a fresh mindset, and strategic actions, you can make this year your most successful yet

Building a Winning Social Media Strategy for 2025

Social media is a game-changer for hair and beauty businesses. In 2025, success means embracing trends, crafting consistent content, and engaging authentically to grow your brand and attract loyal clients

How to Maximise Profits During the Holiday Rush

The holiday rush is here! Maximise your salon’s profits with smart pricing, festive packages, and efficient scheduling. Discover tips to boost revenue while keeping clients and your team happy this season

Seasonal Marketing Ideas for Hair and Beauty Salons This Christmas

The festive season is here! Discover creative Christmas marketing ideas to attract clients, boost bookings, and spread holiday cheer

What does the new budget mean for me and my business?

Yesterday, Chancellor Rachel Reeves announced the new UK Budget. Here’s what these changes could mean for you and your beauty business

Overcoming Common Challenges Faced by Beauty Professionals

The beauty industry offers exciting opportunities, but it comes with challenges like burnout, client complaints, and competition. Learn practical solutions to help beauty professionals overcome these hurdles and thrive

Efia Mainoo

This week we chat to Efia Mainoo, Founder & CEO BlackOwned Studios + Marketplace and get her to answer our favourite 10 questions

The Importance of Continued Education in the Beauty Industry

In the fast-paced and ever-evolving beauty industry, staying updated with the latest techniques, trends, and certifications is more than just a bonus—it’s essential for career growth and business success

A step-by-step guide to budgeting for salon upgrades and renovations

Whether you’re considering a facelift for your current space, investing in new equipment, or even opening a second location, careful budgeting is essential to make your upgrade or expansion a success without straining your finances

Kelly Rose

This week we chat to Kelly Rose, Award-Winning Skin Specialist & Business Mentor and get her to answer our favourite 10 questions

Tips to help manage your time as a salon owner during the busy summer months

Summer is an exciting time but the increased demand can also be overwhelming. Here are some easy tips to help manage your time over the next few months

What the new Government means for the Beauty Industry

The Labour Party were victorious in the 2024 UK election, propelling Sir Keir Starmer into 10 Downing Street. In his inaugural speech as Prime Minister, Starmer pledged to "rebuild the infrastructure of opportunity, brick by brick" in a "government of service."

Supporting the Hair and Beauty Sector: A Call to Action for the Next Government

With Prime Minister Rishi Sunak announcing a general election on July 4, the National Hair and Beauty Federation (NHBF) is urging the future government to recognize and support the vital hair and beauty sector

Victoria Brownlie

This week we chat to Victoria Brownlie, Chief Policy Officer at British Beauty Council and get her to answer our favourite 10 questions

6 ways to market your start-up beauty business

Marketing a startup beauty salon requires a strategic approach that combines creativity, authenticity, and a deep understanding of your target audience. By defining your brand and establishing a strong online presence your start-up beauty salon is poised for success

5 things to consider when raising your prices as a Nail Technician

With National Nail Tech Price Increase Day only two days away, we look at 5 things to consider when raising your prices

Revealed: the most popular beauty businesses in the UK

The most popular beauty trades across the UK have been revealed in a new report by business experts – with nail salons taking the top spot

How the Spring budget may affect your business

Chancellor Jeremy Hunt announced the Spring Budget in the House of Commons today (Wednesday, March 6)

Rising costs continue to impact the hair and beauty sectors

The findings from the NHBF's most recent survey are in and explore the state of the hair and beauty industry

How to implement a cancellation policy

Clients now showing up? Loosing money? Wasting time? Here are 7 tips on how to implement a cancellation policy

Helena Biggs

This week we chat to Helena Biggs, Managing Editor of Scratch Magazine and get her to answer our favourite 10 questions

Best locations in the UK to launch a small businesses

Ceredigion in the west of Wales and Selby in North Yorkshire are the two places where small and medium enterprises (SMEs) are most likely to succeed, according to new data

Demand for body beauty treatments on the rise

More people are seeking beauty treatments on their back and bottom, according to data from Hydrafacial owner The Beauty Health Group

Hayley Snishko

This week we chat to Hayley Snishko, Founder of the Massage4MentalHealth Campaign and owner of Home Sanctuary and get her to answer our favourite 10 questions

2024 Beauty Trends and How to Incorporate Them in Your Salon

As a beauty salon owner or professional, staying updated with the latest trends and meeting the evolving demands of your customers is essential. By tapping into 2024 beauty trends, you can keep your salon ahead of the curve and attract more clients

Beauty Backed Trust Industry Icons Christmas Raffle is LIVE!

The Beauty Backed Trust Industry Icons Christmas Raffle is now live!

Emma Guns

This week we chat to Emma Guns, Podcaster and Writer, and get her to answer our favourite 10 questions

Government takes action to back small businesses and tackle late payments

Government announces measures to tackle late payment of invoices to support small businesses and grow the economy

Consultation on proposed licensing scheme for non-surgical cosmetic procedures closes tomorrow

The consultation follows a long collaboration of Government and key Beauty Industry organisations to support and help shape licensing and regulation

Andrew Wheatcroft

This week we chat to Andrew Wheatcroft, Skincare & Beauty Influencer and HIV Advocate, and get him to answer our favourite 10 questions

Beauty salons, nail salons and barbers continue to take top spot on the high street

Despite a 13.9% increase in vacancy across UK high streets in the first half of this year, most beauty destinations have shown continued resilience

Hannah Beth

This week we chat to Hannah Beth, Manicurist and Educator, and get her to answer our favourite 10 questions

Can your small business be sustainable?

The beauty industry is working tirelessly each day to become cleaner and greener, however, this is not always a financially viable goal for small businesses

Government launches public consultation on proposed licensing scheme

The government brought forward an amendment to the Health and Care Act 2022 which gives the Secretary of State for Health and Social Care the power to bring into force a licensing scheme in England for non-surgical cosmetic procedures

Revealed: most popular UK towns to open a new beauty business

Hayes in Greater London has been revealed as the town with the most newly opened beauty businesses in the last year, according to new research

Grant Donaldson

This week we chat to Grant Donaldson, Content Creator & Skincare Expert and get him to answer our favourite 10 questions

New study reveals who is administering botox and filler in UK clinics

A first-of-its-kind study has broken down the professional qualifications of people delivering botulinum toxin and dermal filler in UK clinics, with doctors delivering 32% and aesthetic therapists 12%

Beauty Backed x HoN Industry Icons

CharlotteTilbury, Mary Greenwell, Sam McKnight and Lisa Eldridge are just a few of the 17 famed beauty industry icons leading the charge for the latest campaign from the Beauty Backed Trust

Why it’s important to take pride in your service job

Are you guilty of being self-deprecating at work? Here’s why learning to sing your own praises can lead to big business benefits

Beauty and nail businesses join £2 billion legal claim against energy firms

24 UK beauty and nail salons across the UK have joined a legal claim aiming to get compensation from energy giants

Emily Scullion

This week we chat to Emily Scullion, Self-employed Salon Owner of The Brick House Beauty Salon and get her to answer our favourite 10 questions

Women moving back to salon treatments but favouring natural look

Women are taking their beauty treatments back to salons, with 75% stating they have had some form of cosmetic enhancement treatment

5 ways to prepare your business for summer

With the arrival of summer, the potential for your salon's growth soars

How to make passive income with an online salon shop

In today's digital age, salon and beauty business owners have the opportunity to expand their revenue streams and attract a broader clientele by establishing an online shop

Candice Gardner

This week we chat to Candice Gardner, Education Manager – Learning and Content at Dermalogica and get her to answer our favourite 10 questions

According to new research, the majority of hairdressers and barbers are making a profit.

Last month, the British Beauty Council supported the NHBF’s State of the Industry survey. The results reinforce the sector’s resilience, whilst shedding light on ongoing challenges when it comes to energy bills and recruitment

Good Wash Day x Beauty Backed

When Karen from Good Wash Day asked Caroline if she would would like to collaborate on a Beauty Backed hair towel, she knew it was a no brainer

Beauty therapists could be losing over £1k in unclaimed expenses

Beauty therapists could be losing £1,112 per year on unclaimed expenses, according to new research

9 resources to help you manage you and your team's mental health

Professional Beauty has collated some great advice for salon and spa owners and mobile beauty therapists on protecting your mental wellbeing, with 9 tools to manage stress and anxiety for you and your team

What type of insurance do I need?

Calculating the right level of insurance cover for your salon can be confusing. Insurance expert Rosie Barrington explains the sums to do and mistakes to avoid

Nawar Raichura

This week we chat to Makeup Artist, Nawar Raichura and get her to answer our favourite 10 questions

How to ensure that clients have realistic treatment expectations

With any treatment, it’s essential clients understand about any potential pain, downtime or complications. Tracey Dennison outlines her three pillars of communication for these issues to help salons avoid misunderstandings or complaints

13 ways to make your salon more eco-friendly

The team at Professional Beauty and their eco experts share 13 tips for making your beauty salon more eco-friendly

How to add brow services to your treatment menu

Are you thinking of adding brow services to your treatment menu? Or maybe you’re already providing the treatment but want to increase your bookings

Ruby Hammer MBE

This week we chat to Ruby Hammer MBE, Makeup Artist and Brand Founder and get her to answer our favourite 10 questions

How to charge and make a profit from your nail art services

Many techs make the mistake of not charging the right amount for their nail art designs. We asked the pros how to create a set price list, based on time and skill, that ensures you get paid what you’re worth

Setting up a new business: Things to consider

Setting up a new business can be confusing so to help break it down Mireille Dagger, Senior Associate at BDP Pitmans explains the most important things to put on your checklist

What the 2023 Spring Budget means for salons and spas

The new Spring Budget announced by Jeremy Hunt includes a cancelled energy price raise, increased funding for childcare and an increase in corporation tax, with Hunt claiming recession is avoidable

How to improve your salon’s retail figures

Retailing is one of the most important revenue drivers for salons but is an area in which many therapists struggle. Matt Taylor explains how to successfully consult and recommend products to boost sales

How To Create Content That Works For You

This week, Social Media and Digital Marketing consultant SJ Thomson shares her tips on how to make content that works for you

Annalouise Kenny

This week we chat to Annalouise Kenny, Founder of Skin Philosophy and Skin Knowledge Skincare and get her to answer our favourite 10 questions

Further update: Aesthetic licences won't be rushed through, says Government DHSC

The Government has rejected a call by MPs to speed up introduction of the promised licences for non-surgical cosmetic procedures and a call for filler to be prescription only

Beauty Love Stories

Beauty Love Stories are coming... but we need your help

BABTAC launches T.I.M.E

Today, BABTAC along with the support of Beauty Backed Trust and the British Beauty Council launched T.I.M.E - an initiative to help consumers signpost their way to salon safety

Alex Forbes

This week we chat to Alex Forbes, Managing Director of Caroline Hirons Ltd and Skin Rocks Ltd and get her to answer our favourite 10 questions

How to adapt your business to survive recession

Given the current economic situation, it’s no surprise that many businesses are looking at how they can adapt to survive

New Government Energy Bills Discount Scheme: industry reaction

The Government has announced the introduction of an Energy Bills Discount Scheme from March 31, 2023, to March 2024 – replacing the current discount system for gas and electricity unit prices

How to cut costs and save money in your salon

With the cost-of-living crisis threatening beauty businesses across the UK, Professional Beauty ask the experts their top tips for cutting costs as we head into winte

Should you raise your salon treatment prices in 2023?

How often should you increase your salon treatment and retail prices, and with the cost of living escalating, how will clients react to rises now? Hellen Ward shares her tried-and-tested advice

46% of people in the industry work part time

On the 5th December, the UK Government committed to implementing new regulations around flexible working

How to make it as a home-based beauty therapist

The winner of Professional Beauty's Mobile/Home-Based Salon of the Year 2022 tells us the pros and cons of running a beauty salon at home

JCCP releases new guidance on premises standards and good practice for cosmetics procedures

The Joint Council for Cosmetic Practitioners (JCCP) has published updated guidance on premises standards and a new good practice guide for education and training courses for aesthetics procedures

How the Autumn Budget will affect beauty businesses

Yesterday (Thursday 17 November) the Chancellor Jeremy Hunt announced the Autumn Statement. The announcement outlined tax changes, state pension rises and further cost-of-living help

How to find a work life-balance

Beauty business owners can spend so much time looking after their clients but often neglect themselves. Experienced salon and spa owners share how you can achieve work-life balance

How to know if your beauty business in underinsured

Do you understand what having the correct level of sums is? Ever wondered what level of insurance your beauty business really needs? The experts share what you need to know...

The British Beauty Council responds to the ongoing complementary therapies inquiry

The British Beauty Council has made a series of recommendations to Government to make better use of the significant benefits that can come from complimentary therapies

How to take better nail pictures

Ellen Cummings from Professional Beauty shares her top tips on how to take better nail pictures

Tammy Koslowski

This week we chat to Tammy Koslowski, Founder of NAF! Salon, NAF! Stuff and NAF! School and get her to answer our favourite 10 questions

How to choose the right treatments for your clients

When updating your treatment menu, it’s easy to overlook the most important aspect: what your clients want. Here’s a guide on how to choose the right treatments for your client base

Government u-turn on September mini-budget measures

Following the sacking of Kwasi Kwarteng, new Chancellor Jeremy Hunt made a statement today

Licensing for non-invasive cosmetic procedures: latest update

The consultation regarding licences for non-surgical cosmetic procedures is expected to begin at the start of next year, with a further consultation on licences for premises later in 2023

How to add value to your treatment menu

Boost your treatment menu and your profits with six creative and easy-to-sell treatment add-ons, write Georgia Seago and Amanda Pauley

Rebecca Crawforth

This week we chat to Rebecca Crawforth, Owner & Director of Navy Professional Ltd and get her to answer our favourite 10 questions

How the September mini-budget will affect beauty businesses

Chancellor of the Exchequer announces a mini-budget to combat the rising cost of living

Today, the Government has announced support for businesses facing rising energy bills

Support for households, businesses and public sector organisations facing rising energy bills has been unveiled

Keith Conniford

This week we chat to Keith Conniford, CEO of the Hair & Barber Council and get him to answer our favourite 10 questions