Are you thinking of adding brow services to your treatment menu? Or maybe you’re already providing the treatment but want to increase your bookings.

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The initial outlay to set up a brow station or brow bar is very small and can greatly increase your revenue, not only in services but in the retail products that go hand in hand with brow treatments.

Brow services do not need a lot of space, so it won’t necessarily need to take up any extra room. A professional, well-constructed brow will frame your client's face, open and lift the eyes, and define and balance features, making brow services an attractive treatment option.

So, what’s stopping you? Salon System educator Lisa Stone shares her thoughts on brow treatments…

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What should you consider if you’re bringing in a new brow service?

To achieve a full brow service, you should be considering these essential areas:

• A full diagnosis/consultation
• Tinting services
• Waxing, threading and tweezing services for hair removal
• Make-up application and products to retail

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How should you market your brow services?

Brow services can be easily marketed by eye-catching posters and leaflets in the salon. Your brow station should be neat and tidy with full range of products displayed to draw attention to the services.

Don’t forget to be using your social media to post lots of before and after pictures of your work, too.

If you have a website, ensure it’s updated with your full treatment menu and customer testimonials. Let your work speak for itself! Word of mouth is the best marketing you can get and its free.  

If you’re providing another treatment with your client – think nails or facials – don’t forget to talk to your clients about the brow services you offer.

More importantly, have amazing well-groomed brows yourself and use the products you sell; be a walking advertisement!

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What do you need to consider when providing a brow treatment?

There are several things to consider when looking at customising a brow or carrying out brow correction:

• Ensure all clients have been patch tested to reduce risk of allergies
• Carry out a full diagnosis/consultation
• You need to look at face shape, size of eyes and how the eyes are set
• Skin types and skin tones
• Will they be changing their hair colour? Do they want to create brows to match? Will you need to bleach?
• For fashion and trends, look at fashion magazines and social media as this is what your clients will be asking for
• What have you got to work with? Are brows sparse or overgrown?
• What is the client already doing to their brows? What old habits do they have?
• Are there any scars? This is important as you will need to style the brows around them

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Original article featured here