Andrew Wheatcroft
October 20, 2023

1.    What has been your proudest career moment?

Although I am primarily a skincare & beauty influencer I do talk a lot about my personal life, in particular my HIV diagnosis. I was diagnosed HIV positive 8 years ago and my aim is to continuously educate to stamp out the stigma that surrounds HIV so when channel 5 asked me to appear on their news segment discussing HIV alongside clips of Princess Diana I was honoured! This was a real highlight. Most recently though celebrating pride in New York with Garnier is up there with one of the highlights of my career and life! 

2.    Who has been/is your biggest mentor?

I owe so much to Lisa Potter-Dixon for giving me the balls to go after what I wanted and constantly helping me out back in the early days and steering me on the right track to where I am now, which is a place of pure contentment and happiness. A beautiful friend - we all need an LPD in our lives. 

3.    What’s the most valuable piece of advice you have ever received?

Two things that really help me are remembering that pain is only temporary. Whatever it is you are going through now will pass, like it has done before. Also this sounds obvious but appreciate every single thing, everything you are given or experience, you must be so grateful.

4.    Which training body would you recommend for someone wanting to enter your area of the industry?

Baby listen, I got lucky. I got a little taste but then I worked my arse off. Life training sorted me out. There are so many amazing experts in this industry who know the ins and outs of every formulation but I’m a consumer like you and I talk to people like I would my mate. No skills required. Just life skills. Be yourself, don’t be scared to be disliked and don’t be scared to stand up for what you believe in. 

5.    How do you make sure you stand out from the crowd e.g. up-skilling, research, social media?

I don’t schmooze no one. No one. I’m not the type of person to make best friends with PR for the sake of product or gig. I want genuine connections, I want real people, that’s what I aim to provide to my audience, the raw and real side. You have to be yourself, no one else is you. Stop trying to be a second rate version of someone else. You’ll be picked for the right reason then. 

6.    If you could give one piece of advice to someone starting their own business, what would it be?

Don’t spend your VAT money haha! I’ve done that before. Seriously though, drown out the noise, cut yourself out of the drama and the gossip and focus on your own end goal. Those that sit and gossip are the ones that ain’t moving anywhere, you are.  

7.    What’s the best and hardest thing about your job?

Nothings hard. Honestly. Nothing. I do not complain about what I do. I feel like the luckiest kid alive, every single morning I wake up I am so grateful to live this life. If you are complaining about this job then you need to do a real job. 

8.    How do you switch off after a difficult day?

FOOD. I love food. My favourite food? All of it. I love chocolate though, anything chocolate. Also secret time away with my other half. Case closed.

9.    Desert island 3 course meal?

This is so weird I know but I love a ceaser salad, how boring! Caesar salad with some dirty fries on the side, I’ll have a double five guys burger so that’s two courses then a melt in the middle chocolate pudding. The dream. 

10.  Which 5 people (dead or alive) would you have at your dinner party?

Lisa Potter Dixon.

Adeola Gboyega 

Grant Donaldson

My Dad

My Grandma 

No huge celebrities - just a pure night of laughing and tears! 



Beauty Backed Trust Industry Icons Christmas Raffle is LIVE!

Beauty Backed Trust Industry Icons Christmas Raffle is LIVE!

The Beauty Backed Trust Industry Icons Christmas Raffle is now live!

Emma Guns

Emma Guns

This week we chat to Emma Guns, Podcaster and Writer, and get her to answer our favourite 10 questions

Government takes action to back small businesses and tackle late payments

Government takes action to back small businesses and tackle late payments

Government announces measures to tackle late payment of invoices to support small businesses and grow the economy