Annalouise Kenny
February 23, 2023

1.    What has been your proudest career moment?

1.    I don’t have a specific one proudest career moment. I appreciate the small wins more because it is those that leads you to the big moments. I think my first small win was creating the website in 2011and the first time I stood up and taught a course, the first time I spoke at an event, watching students progress, the first time a student rang me delighted with their new job and their new career, contributing to qualification developments. There are so many small things that are barely registered on the radar but when I look back I see the stepping stones to where I am now. It is always important to congratulate yourself on the small wins!

2.    Who has been/is your biggest mentor?

1.    I don’t have a mentor really as a lot of what was done with my training academy wasn’t really available at that time. However,I really appreciate and respect, Jane Wurwand founder of Dermalogica and IDI.The education about skincare and skin health was completely changed by the Dermalogica program at that time and I was grateful I completed that training at such a young age, that ignited my passion for skin and skincare

3.    What’s the most valuable piece of advice you have ever received?

Do something today that your future self will thank you for tomorrow or don’t put off until tomorrow something you can do today. It's very important to me that if I have something to do I just go get it done. I also think that comes from my parents work ethics.

4.    Which training body would you recommend for someone wanting to enter your area of the industry?

We are working a lot with CIBTAC at the moment as we have found that they are a bit stricter on who they allow as a centre.You cannot just finish a course and start teaching. This ensures the student is getting teachers that have actually worked and experienced treatments for 2years before teaching and I think this is imperative to a student learning.

5.    How do you make sure you stand out from the crowd e.g. up-skilling, research, social media?

In depth education , community and support. Social media is your website now a days and it is very important to your business.

6.    If you could give one piece of advice to someone starting their own business, what would it be?

1.    Know your figures. Having a good understanding of what you need to make to ensure you can have a business, set your targets and always be aware of what you have spent on brought in on a daily basis.

7.    What’s the best and hardest thing about your job?

Writing a new manual. I love gathering information, researching new information but doing this is so intense and I need complete silence and distractions for a few days just to get into it and start on it. It takes months to make these manuals and then you have to go back and read it again.

8.    How do you switch off after a difficult day?

I am a proud nerd. I love reading and that paired with a glass of wine. Heaven.

9.    Desert island 3 course meal?

Steak tartare, lamb chops and banoffi pie. But I love food full stop.

10.  Which 5 people (dead or alive) would you have at your dinner party?

- Jane Wurwand to hear about how she started Dermalogica and what it was like back then 

- Elton John for the entertainment

- Idris Elba for the eye candy 

- David Attenborough to learn something from 

- Amy Poehler is hilarious so for the comedic value



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