After a successful launch which saw £600,000 raised for the Hair & Beauty charity, Beauty Backed has since evolved into a Trust which aims to assist everyone and anyone who works, or who wants to work in the beauty industry.

The Beauty Backed fundraising initiative began in 2020 to support the independent businesses and entrepreneurs in the beauty industry who were directly impacted by the COVID-19 pandemic.

With the hair and beauty sector contributing over £28billion to the British economy each year, Beauty Backed founder Caroline Hirons and Trustees passionately believe this is a valuable industry often ignored or overlooked.

The Beauty Backed Trust was founded on its love of beauty and to support individuals and businesses within beauty therapy, makeup artistry and hairdressing through training support, necessary equipment and other funding initiatives.