With the arrival of summer, the potential for your salon's growth soars. People will be looking to get treatments they weren't able to book during colder months, and be more likely to book at all hours.

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To leverage this, preparation is key. Explore this five-step checklist to do to make summer a success.

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1. Take bookings online

Make sure clients can easily find you and book online, 24/7. Using a booking platform lets clients self-book and manage their summer appointments online. The best thing of all? You can add a “book now” button to your social and website, linking straight to your online calendar.

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2. Launch summer packages via text

Create irresistible summer packages, like a beach-ready bikini wax and hydrating facial combo, to attract clients.

Then, capitalise on the high open rates of text messages to effectively promote these deals to your clients on the go.

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3. Offer trending summer styles

From colourful nail art to summer-ready skin, the new season brings a new wave of beauty trends. Stay ahead of the curve by following leading online publications and top beauty influencers.

Then, add the hottest summer trends to your service list; your clients will love booking the most sought-after looks.

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4. Protect your business with deposits

Summer brings new clients, but also no-show risks. Mitigate this by taking deposits based on service value when clients book.

Set up a cancellation policy and ensure it's clearly communicated during booking, covering potential revenue loss and gaps in your schedule.

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5. Get your staff summer rush-ready

Empower your team to manage their time seamlessly with an online booking platform.

Enable instant notifications to keep your team updated on appointment changes, and keep track of their performance with reporting tools so you can reward staff for their hard work.

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Original article featured here

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