Emma Guns
November 19, 2023

1.    What has been your proudest career moment?

I wouldn’t say it’s a moment, more a series of moments that have led up to where I am today and help me plot towards where I want to be in the future.

2.    Who has been/is your biggest mentor?

It’s almost impossible to single out just one person as there are so many incredible people in this industry and I have genuinely learned something from everyone. The most significant learning is not thinking you know it all or that you’ve got it sussed, there’s always something new to learn.

3.    What’s the most valuable piece of advice you have ever received?

This is so true, especially for where we are today when people only communicate via texts, emails etc but ‘pick up the phone’. Speaking human to human is a lost art and 99 times out of 100 a sticky email conversation will be immediately relieved/sorted by talking to the other person.

4.    Which training body would you recommend for someone wanting to enter your area of the industry?

My way into the industry was as a journalist so it made sense to get an NCTJ (National Council for Training of Journalists) after my degree, but I wouldn’t say that’s necessarily required to be a content creator these days. If you’re passionate about beauty try to embed yourself in all the different aspects of it. As a journalist, I was in a position to write with authority but I never worked a day on counter, for example. One of the best decisions I made, as a writer, was to do a makeup artist's course because it made me look at products for who they’d suit, not how I felt about them.

5.    How do you make sure you stand out from the crowd e.g. up-skilling, research, social media?

Listen to your audience. Speak to them and answer their questions, read their comments, and respond to their emails. I’m not creating content to share what’s going on in my life, I’m here to try to steer people towards making the right choices for them and I respect that we all work hard for our money so I won’t knowingly steer anyone wrong.

6.    If you could give one piece of advice to someone starting their own business, what would it be?

Don’t worry about what anyone else is doing. That’s not the same as stay in your own lane, which I do not care for. It means that if you worry about what other people are doing you’ll try to emulate them, be yourself and be authentic. Have the courage of your convictions and go for it.

7.    What’s the best and hardest thing about your job?

The best thing is when someone gets in touch to say the podcast helped them see something in a new light or gave them a perspective that helped them in a situation. That honestly does it for me in a big way.

I can’t say there’s a worse thing necessarily, I just really flipping hate under delivering and am always trying to get better and better.

8.    How do you switch off after a difficult day?

Hair up, makeup off, loose-fitting clothes, peppermint tea and reality TV.

9.    Desert island 3 course meal?

Fully loaded nachos and a Tiramisu. That’ll do me!

10.  Which 5 people (dead or alive) would you have at your dinner party?

I once heard that Princess Diana, Kenny Everett and Freddie Mercury would watch The Golden Girls and act along. I’d take a piece of that action. We’d eat cheesecake, obviously.



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