The beauty industry has faced an incredibly difficult year due to ongoing COVID-19 restrictions. Support from the government has been minimal, its response lacking both resources and respect. To help those struggling in the industry, Caroline Hirons, globally qualified aesthetician and bestselling author, stepped in and announced The Beauty Backed Trust's "Back to Work" campaign.
The beauty industry contributes £28 billion to the UK economy with 88 percent of the beauty workforce being women — many of whom are the sole providers for their families. With limited support from the government, many of these women have run out of cash reserves and are in debt trying to keep their businesses going with the aims of reopening after lockdown.
After seeing how much individuals in the industry were struggling, Hirons immediately decided that she wanted to help. Along with the help of her industry colleagues and friends, Hirons set up Beauty Backed in August 2020, which helped fundraise £600,000 for those who were unable to pay bills due to lack of government help. Now, in March 2021, Beauty Backed has officially been given Trust status and launched its "Back to Work" campaign.
Along with the campaign, Beauty Backed also announced its board of trustees, including Caroline Hirons as founder, Alexandra Forbes (group director for Caroline Hirons Limited and Skin Rocks), Dija Ayodele (aesthetician, owner of West Room Aesthetics, and founder of Black Skin Directory), Lesley Blair Chair (CEO of BABTAC, British Association of Beauty Therapy and Cosmetology), and Lisa Potter-Dixon (makeup artist), as well as 20 industry experts within beauty. This powerhouse group of experts are holding workshops to support individuals in all areas of business preparing for reopening in April. A full list of the Back to Work Bootcamp workshops can be found here.
Back to Work Bootcamp included the following workshops, replays now avaiiable to watch:
Back to work - the current guidance
Communication and relationships
Elevating your business through digital
Financial recovery and understanding data
Prepping for your return - freelance
Yesterday saw the release of the Scottish Government’s Programme for 2025/26 in a huge step forward for consumer safety and professional standards in Scotland’s aesthetics sector
READ MORE...When it comes to building a successful hair or beauty business, the brands you choose to use and stock in your salon are a direct reflection of your values, quality of service, and expertise
READ MORE...The hair and beauty industry in the UK has long relied on a global network of suppliers for everything from salon furniture to luxury skincare. But with the introduction of new tariffs and mounting economic pressures, salon owners are facing a shifting landscape
READ MORE...