HOW THE BEAUTY BACKED TRUST BEGAN

BACKING THE INDUSTRY WE LOVE.

After a successful launch which saw £600,000 raised for the Hair & Beauty charity, Beauty Backed has since evolved into a Trust which aims to assist everyone and anyone who works, or who wants to work, in the beauty industry.

The Beauty Backed fundraising initiative began in 2020 to support the independent businesses and entrepreneurs in the beauty industry who were directly impacted by the COVID-19 pandemic.

With the hair and beauty sector contributing over £28billion to the British economy each year, Beauty Backed founder Caroline Hirons and Trustees passionately believe this is a valuable industry often ignored or overlooked.

The goal of the Beauty Backed Trust is to change this way of thinking and provide a means to support everyone in the beauty industry.

With focus on Education, Women in Business and Industry Values, the Beauty Backed Trust will provide grants, mentorships and masterclasses to help elevate and evolve the industry that the Trust is so passionate about.

INTRODUCING

THE TRUSTEES

a message from the trustees

We see you, we hear you, we back you.

“Over the last year, we have witnessed much of our industry struggle to stay open and viable. As a sector representing an 88 percent female workforce, with 82 percent of business owners as women, we need to stand together and make a change.

We see ourselves in our colleagues and as past and present beauty business owners, we understand the hardships that the Covid-19 pandemic has created alongside the repeated delays in re-opening our sector and lack of individual sectoral funding support.

As Trustees we are truly passionate about the beauty industry and are delighted to be instrumental in taking Beauty Backed from a movement to a Trust. Our initial goal is to support as many beauty professionals as possible to get back to work.”

INTRODUCING

the BEAUTY BACKED TRUST team

A HUGE THANK YOU TO OUR SUPPORTERS

the BEAUTY BACKED TRUST SUPPORTERS

&Smith
Carver PR
Pip Dig
Regard Writers
Seddons
Ten Forward
The Tape Agency
A HUGE THANK YOU TO the beauty brands that have supported us

the BEAUTY BACKED TRUST
campaign partners

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