After a successful launch which saw £600,000 raised for the Hair & Beauty charity, Beauty Backed has since evolved into a Trust which aims to assist everyone and anyone who works, or who wants to work, in the beauty industry.
The Beauty Backed fundraising initiative began in 2020 to support the independent businesses and entrepreneurs in the beauty industry who were directly impacted by the COVID-19 pandemic.
With the hair and beauty sector contributing over £28billion to the British economy each year, Beauty Backed founder Caroline Hirons and Trustees passionately believe this is a valuable industry often ignored or overlooked.
Our purpose is to be an industry standard that educates and supports women in business while protecting and elevating the industry we love so much.
The Beauty Backed Trust is dedicated to helping those most affected by the Covid-19 pandemic whilst providing continued support to the industry we love through mentorship, masterclasses and funding.