BEAUTY BACKED TRUST NEWS
Rebecca Crawforth
September 30, 2022

1.    What has been your proudest career moment?

This is so difficult as I’ve had the privilege of experiencing many proud moments – top three would be

-      Navy being recognised by international publications inc Vogue.

-      Having products stocked in Browns Fashion

-      The moment my son realised what his mum created.

2.    Who has been/is your biggest mentor?

Oh there has been many women who have inspired me, Karen Betts (NBG Founder), Nicola Elliot (Neom Founder) and as for mentoring I have learnt many things from both Bridgette Softly (CoFounder of Nouveau Lashes) & Liz Earle. I have been very privileged to work alongside both Liz and Bridgette and they had many words of wisdom I carry with me.


3.    What’s the most valuable piece of advice you have ever received?

Consistency is everything, never stray from your core values and brand guidelines and also ‘if it was easy everyone would do it’


4.    Which training body would you recommend for someone wanting to enter your area of the industry?

Those that are OFQUAL regulated, it’s always best to carry out your research prior to training, the foundation level of training should always be at the forefront of the training.


5.    How do you make sure you stand out from the crowd e.g. up-skilling, research, social media?

Never follow trends – trends come and go.

Follow your instinct, remind yourself of what you’re wanting to achieve and don’t be lead down a garden path. Originality is rare and this is what will allow you to stand out.


6.    If you could give one piece of advice to someone starting their own business, what would it be?

Save for a rainy day, separate taxes from your profits and be prepared to work 90 hour weeks, being self-employed is not for the faint hearted.

7.    What’s the best and hardest thing about your job?

The hardest thing is self-criticism and feeling not good enough – often short lived but anxiety gets the best of us. I find the best way to overcome this is to step away from my routine for 24 hours apply self-care and remind myself I’ve got this!

The best thing about my job is seeing the love and support, hearing that my story has inspired others.

8.    How do you switch off after a difficult day?

A long soak usually does the trick and if all else fails I do like to escape to the country with a note pad and pen.



9.    Desert island 3 course meal?

Ohhh I hate sweet things so it would likely be all savoury!

Something perhaps from the garden or my nannies allotment, with a side helping of Yorkshire Blue Cheese! (and wine…!)

10.  Which 5 people (dead or alive) would you have at your dinner party?

The Queen… of course

David Attenborough

My Grandad

Meryl Streep

Frank Sinatra

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