BEAUTY BACKED TRUST NEWS
Keith Conniford
September 20, 2022

1.    What has been your proudest career moment?

Knowing that I have been responsible for and involved in the training and education of thousands of young people entering the hair and barber industry, as they are the future of our sector.


2.    Who has been/is your biggest mentor?

I never had a mentor.


3.    What’s the most valuable piece of advice you have ever received?

Principles can lead to very expensive litigation.


4.    Which training body would you recommend for someone wanting to enter your area of the industry?

City and Guilds or VTCT.


5.    How do you make sure you stand out from the crowd e.g. up-skilling, research, social media?

I am not really interested in standing out from the crowd myself, more the success of what I can achieve for the future benefit of the hair and barber sector.


6.    If you could give one piece of advice to someone starting their own business, what would it be?

Careful planning is critical to business success.


7.    What’s the best and hardest thing about your job?

Best - Doing all I can to support the hair, barber and beauty industry for the future. Hardest – dealing with bureaucracy and social media negativity.

8.    How do you switch off after a difficult day?

I never switch off completely but relaxing with my wife and a glass of wine, works well for me.



9.    Desert island 3 course meal?

Oysters, some plain grilled fish and fresh fruit.


10.  Which 5 people (dead or alive) would you have at your dinner party?

Margaret Thatcher, Nelson Mandela, Piers Morgan, Vidal Sassoon and David Attenborough (if he isn’t available, then Michael Palin).

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