BEAUTY BACKED TRUST NEWS
Josh Smith
April 1, 2022

1.    What has been your proudest career moment?

Launching my podcast, Reign. I have worked at various different publishing houses for a decade and I think I had convinced myself,  ‘you are only as good as the publication we work for.’ And in fact, your skills are your own, your value is your talent and launching that podcast and building a brand on my own (with a small team) has not only shown me that but it’s been the most rewarding thing I have ever done. Publications or companies are never going to love you back!

2.    Who has been/is your biggest mentor?

I am actually SO lucky that I have met some incredible mentors along the way in my career. When I started out I was a fashion assistant at GRAZIA and I assisted two incredible women, Anna Foster and Gemma Hayward. They both not only encouraged me but guided me and gave me the best advice, they were like my older sisters I never had.


3.    What’s the most valuable piece of advice you have ever received?

I hear so much epic advice recording my podcast and interviewing incredible people all the time. But when I was a teenager working in Topshop part time during university one of my co-workers, Emily said to me, ‘Everything in life is transient. How you feel today is not how you are going to feel tomorrow, in a week, in a month or even in a year.’ That has always stuck with me and remains the best piece of advice I have ever heard. It reminds me to keep going when I am struggling and it encourages me to enjoy the moment.

4.    Which training body would you recommend for someone wanting to enter your area of the industry?

I did not have a conventional path to my area of the industry at all. I went to study History at Warwick University and just went straight into interning at magazines. I think the best training is to intern. It’s hard, it’s difficult but ultimately I wouldn’t be where I am today without those experiences. And with presenting, I learnt on the job - clinging on for dear life at points - and just by observing others.


5.    How do you make sure you stand out from the crowd e.g. up-skilling, research, social media?

Be YOU. What makes you different is your superpower, so play up to that. Don’t try to be anyone else or replicate anyone else’s journey because it's not only impossible, it's exhausting. You can acquire skills along the way but your greatest asset will always be yourself


6.    If you could give one piece of advice to someone starting their own business, what would it be?

Get your finances in order! I have been burnt so many times by not staying on top of money and pretending whatever financial situation I am in, ‘doesn’t exist.’ Never bury your head in the sand when it comes to money - I say this but I still find myself doing it!

7.    What’s the best and hardest thing about your job?

Dealing with ‘rejection ’is the hardest but rebounding from ‘rejection’ and making it work regardless is the best feeling too.

8.    How do you switch off after a difficult day?

I put my phone in a completely different room and just relax with my boyfriend, our puppy and Netflix. The best switch off for me has always been escaping into a different world.


9.    Desert island 3 course meal?

This is so bad but bare with… McDonalds Chicken Selects to start with Sour Cream and Chive dip, Beef Wellington for main and then Eton Mess. I mean if I am stuck there I might as well be in a carb coma.

10.  Which 5 people (dead or alive) would you have at your dinner party?

Anne Boleyn, Jennifer Lawrence, Cher and Viola Davis.

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