The Beauty Backed initiative, launched in August 2020 by Caroline Hirons to raise funds for and support the beauty sector, is now a Trust.

It is hopeful that this status will support as many beauty professionals as possible in the return to work when permitted, following the coronavirus pandemic.

A statement posted by the Beauty Backed Trust reads:

“Over the last year, we have witnessed much of our industry struggle to stay open and viable. As a sector representing an 88% female workforce, with 82% of business owners as women, we need to stand together and make a change.

“We see ourselves in our colleagues and as past and present beauty business owners, we understand the hardships Covid-19 has created alongside the repeated delays in re-opening our sector and lack of individual sectoral funding support.

“As Trustees we are truly passionate about the beauty industry and are delighted to be instrumental in taking Beauty Backed from a movement to a Trust. Our initial goal is support as many beauty professionals as possible to get back to work.”

The Beauty Backed Trustees are Caroline Hirons, Alexandra Forbes, Dija Ayodele, Lesley Blair and Lisa Potter Dixon.

The Trust status launches 24 March 2021.