The Beauty Backed initiative, launched in August 2020 by Caroline Hirons to raise funds for and support the beauty sector, is now a Trust.
It is hopeful that this status will support as many beauty professionals as possible in the return to work when permitted, following the coronavirus pandemic.
A statement posted by the Beauty Backed Trust reads:
“Over the last year, we have witnessed much of our industry struggle to stay open and viable. As a sector representing an 88% female workforce, with 82% of business owners as women, we need to stand together and make a change.
“We see ourselves in our colleagues and as past and present beauty business owners, we understand the hardships Covid-19 has created alongside the repeated delays in re-opening our sector and lack of individual sectoral funding support.
“As Trustees we are truly passionate about the beauty industry and are delighted to be instrumental in taking Beauty Backed from a movement to a Trust. Our initial goal is support as many beauty professionals as possible to get back to work.”
The Beauty Backed Trustees are Caroline Hirons, Alexandra Forbes, Dija Ayodele, Lesley Blair and Lisa Potter Dixon.
The Trust status launches 24 March 2021.
Summer can be one of your busiest times but it also brings family commitments, childcare challenges and holiday juggling. Here’s how you can manage your schedule, protect your wellbeing and stay productive
READ MORE...In today’s fast-changing digital world, relying on just one platform isn’t enough. Kelly Rose, The Skin Clinic Expert™, shares five tried-and-tested marketing strategies to help beauty business owners stay visible, attract ideal clients, and grow with confidence
READ MORE...From choosing the right training to setting boundaries and celebrating your first wins - our latest post breaks down what really matters in your first year as a beauty professional
READ MORE...