Beauty Backed Trust launch summer raffle
August 16, 2021

Beauty Backed Trust, co-founded and chaired by skincare queen Caroline Hirons, have launched a Summer Raffle with incredible prizes up for grabs to raise money for those in the beauty industry most affected by the Covid-19 pandemic.

There are fifty Scamp and Dude goody bags up for grabs with over £250 worth of product, plus five 'Golden Ticket' experiences including skin care consultations with Caroline Hirons and Dija Ayodele, a make-up masterclass with Lisa Potter-Dixon, a perfect blow dry masterclass with Errol Douglas and the perfect fake tan masterclass with Jules Von Hep.

Raffle tickets are £10 each or three for £20 and are available from The Raffle closes at 12pm on Friday 20th August 2021. Funds raised will be used for the Beauty Backed Grant Programme which launches in September 2021.

These grants aim to provide financial and mentoring support to people already in the Beauty industry and those wanting to enter the industry having been affected by the pandemic. More information on these grants and how to apply will be shared in September.

Initially a fundraising initiative, Beauty Backed launched in August 2020 and raised nearly £600,000 to financially support the reopening of the industry and those who work within it. The Trust was formed in March 2021 and is made up of the most prestigious people across the British Beauty industry.



50 x Scamp & Dude Bags
, each including £250 worth of amazing product from a variety of brands

5 lucky winners will also win a Golden Ticket for a once in a life-time opportunity with one of our Trustees or members of the team:

A virtual Skin Care Consultation with Caroline Hirons

A virtual Make-up Masterclass with Lisa Potter-Dixon

A virtual Masterclass with Errol Douglas
'How to get the perfect blow dry at home'


A virtual Skin Care Consultation with Dija Ayodele

A virtual Masterclass with Jules Von Hep
'How to get the perfect fake tan at home'

Tickets are £10.00 each or 3 for £20.00 and are available from

About Caroline Hirons

A globally qualified advanced aesthetician and Sunday Times Bestselling Author, there is no one who knows the Industry or skincare better than Caroline Hirons. She is trained in over 100 brands, spanning high end to high street. Starting her career on the shop floor at 15, Caroline has 35 years’ experience in retail and 25 years in beauty. For the last 10 years she’s been working as an advisory consultant to brand owners and all major beauty corporations.

Caroline started her eponymous skincare blog in 2010 and has since amassed over 200 million views. With a combined social following of over 1 million, Caroline’s obsessively engaged, loyal fans refer to themselves as ‘The Freaks’. This community generates such power that when she recommends a product it often sells out worldwide within hours, leading her to be named by media as ‘the most powerful woman in beauty’.

Published in June 2020, Caroline’s debut book Skincare shot to Number 1 in the UK’s overall book chart. It is the no-nonsense guide to skincare that imparts all of her wisdom, showing you how to choose the right products based on your age, skin concerns and budget. Her debut is officially the UK’s bestselling skincare book of all time having sold over 200,000 copies and has won the Lifestyle Book of the Year at the British Book Awards 2021.

Caroline is also the Co-Founder and Chair of the Beauty Backed Trust which is made up of the most prestigious and experienced people across the British beauty industry. Initially a fundraising initiative, Beauty Backed launched in August 2020 and raised nearly £600,000 to financially support the reopening of the beauty industry. To ensure the money raised went to those who needed it most, Caroline created the Trust which aims to support everyone and anyone who works in the beauty industry.

About Beauty Backed Trust

The Beauty Backed fundraising iniitiative began in 2020 to support the independent businesses and entrepreneurs within the beauty industry, who were directly impacted by the COVID-19 pandemic. After a successful launch, which saw over £600,000 raised for distribution by the Hair & Beauty Charity, Beauty Backed has since evolved into a Trust which aims to assist everyone and anyone who works in the beauty industry.

With beauty contributing over £28 billion to the British economy each year, the Beauty Backed Founder, Caroline Hirons, and The Trustees passionately advocate that beauty is a valuable industry. Not only is the beauty industry invaluable to the economy, but it is often at the heart of communities and is one of the last standing industries present on British high streets. The Trustees believe their industry is all too often ignored and overlooked. The goal of The Beauty Backed Trust is to change this way of thinking and provide a means to support everyone within the beauty industry.

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Becca Newson



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