"I started my journey in the beauty industry 26 years ago. My respect and love of the industry has grown stronger every year. I see as well as live the hard work, commitment and passion that is required to carve out success in a sector that has never had the support or respect that others are afforded. The fact that we, each of us, the life and soul of the beauty world, have created such a robust industry despite this shows me that with more focus, support and direction, we can create an even better future for our industry. Beauty Backed for me is an opportunity to build a stronger, safer and more inclusive beauty world, where Standards and integrity go hand in hand with support and kinship, we are standing up to back our beauty industry".