introducing beauty backed trust team member

Alexia Inge

Alexia Inge
co-CEO & Co-Founder of Cult Beauty

"I want to be part of the Beauty Backed Trust because the beauty business in the UK has suffered terribly over the last year, and so much of this has come from not having the inherent support afforded to other industries in the UK. Caroline explained that your remit supports and compliments the work of the British Beauty council, where I’m an advisory board member, and rounds off their work really well. Put simply, I want to do what I can to help our industry back on its feet and to grow its status to a point where the government will think twice before shutting it down again.

supporting the beauty backed trust

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